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Does your sales force need a kick in the pants?*
An interesting thing happened when I reviewed the search terms used to find our Web properties this week. Search terms with the words ‘eselling’ and ‘b2b buying process’ jumped to over 50% of the total...
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Oracle.com & HP.com marketing content | It’s all about me*
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that...
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Usability Winners | What, Why—and Who does it best*
Part 2 in a blissfully short series (that’s a little longer than I expected) In my last post, I shared why usability is really a tale of two cities and why dotcom teams need a totally different...
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Drum Roll Please! Oracle.com ranks first, SAP.com is the most usable – and...
So what’s the prognosis for enterprise systems Websites this year? Once all the dust settles, 3 things come to mind. In our January review of the biggest software sites on the planet we predicted that...
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